TY  - BOOK
AU  - Sharma Sangeeta
AU  - Raghuvir Singh
TI  - Advertising : planning and implementation
SN  - 8120329732
CY  - New Delhi
KW  - Advertising -- Planning and Strategy
KW  - International/Multinational advertising
KW  - Print media -- Advertising
KW  - Web advertising
N1  - Includes bibliographical references and index
ER  -