"Malhotra, Naresh K" <br/><br/>
Marketing research  an applied orientation 

 - 3 
 - New Jersey  Prentice Hall  1999 
 - "xxxv,763p. ;25cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>130131628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research