"Roberts, Mary Lou" <br/><br/>
Direct marketing management 

 - 2 
 - New Jersey  Prentice Hall  1999 
 - "xvi, 447p . : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>013084084X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing