"McDaniel, Carl" <br/><br/>
Contemporary marketing research 

 - 3 
 - Minneapolis  West Publishing Co.  1996 
 - "xxxii,783p. : ill. ;26cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>314061223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research