"Assael, Henry" <br/><br/>
Consumer behavior and marketing action 

 - 5 
 - Ohio  South-Western  c1995 
 - "xx,749p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>538844337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)