Kotler, Philip <br/><br/>
Strategic marketing for nonprofit organizations : cases and readings 

 - 3 
 - New Jersey  Prentice-Hall  1987 
 - x, 386p. 
<br/><br/><label>ISBN: </label>138513120 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategies -- Nonprofit organizations