Ries, Al <br/><br/>
Positioning : the battle for your mind 

 - New Delhi  Tata McGraw - Hill  2001 
 - xii, 246p. ;  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>007053375x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertaising<br/>Communication<br/>Marketing<br/>Positioning