Rajeev Batra <br/><br/>
Advertising management 

 - 5 
 - New Delhi  Prentice-Hall  1996 
 - xiii, 754p. ;  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management<br/>Management -- Advertising management<br/>Marketing communications