Kazmi, S H H <br/><br/>
Advertising and sales promotion 

 - 2 
 - New Delhi  Excel Books  2004 
 - xiii, 633p. ; 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8174463941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management<br/>Management -- Advertising management<br/>Marketing communications