"Roth, George" <br/><br/>
Car launch  the human side of managing change 

 - 1 
 - New York  Oxford Uni Press  c2000 
 - "xxviii,222p. : ill. ;24cm." 
<br/><br/><label>ISBN: </label>195129466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Automobile industry and trade--Management--Case studies<br/>Project management--Case studies