"Dibb, Sally" <br/><br/>
Marketing case book  cases and concepts 

 - London  Routledge  1994 
 - "xi,270" 
<br/><br/> "includes glossary,bibliography and index" 
<br/><br/><label>ISBN: </label>415089506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management-Case studies