"Aaker, David A" <br/><br/>
Marketing research 

 - 6 
 - New York  John Wiley  1999 
 - "xvi,776p. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9971512629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research