"Aaker, David A" <br/><br/>
Strategic market management 

 - 5 
 - New York  John Wiley  2000 
 - "xiv,330p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9971512939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management