"Rust, Roland T" <br/><br/>
Service marketing 

 - New York  Addison Wesley  1999 
 - "xx,508p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>321055918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing