Mooij, Marieke de <br/><br/>
Global marketing and advertising  understanding cultural paradoxes 

 - 2 
 - New Delhi  Sage  2005 
 - xvi, 269p.   
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1412914760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and media<br/>Consumer behavior  Cross-cultural studies<br/>Global marketing communications<br/>Marketing and advertising(Global)