Wymer, Walter <br/><br/>
Nonprofit marketing : marketing management for charitable and nongovernmental organizations 

 - New Delhi  Sage  2006 
 - ix, 370p.   
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1412909236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Nonprofit marketing<br/>Nonprofit organizations  Marketing<br/>Social marketing