Kahn, Kenneth B <br/><br/>
New product planning 

 - New Delhi  Response Books  2001 
 - viii, 254p.   
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>817829026x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Product  Market planning<br/>Product  Strategy and process<br/>Product management<br/>Product planning