"Lee, Monle" <br/><br/>
Principles of advertising  a global perspective 

 - 1 
 - New York  Haworth  1999 
 - "xvii,355p. ;22cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>789006154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing management