Pringle, Peter, K <br/><br/>
Electronic media management 

 - 5 
 - New York  Elsevier  2006 
 - xv, 415p.  
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780240808727 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcast programming<br/>Broadcast station management<br/>Electronic media management<br/>HRM<br/>Promotion and marketing -- Broadcast<br/>Public broadcast station management