"Churchill, Gilbert A" <br/><br/>
Marketing research  methodological foundations 

 - 7 
 - Fort Worth  Dryden Press  c1999 
 - "xxviii,1017p. : ill. ;26cm." 
 - Dryden press series in marketing .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>30238161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research