TY  - BOOK
AU  - Kruti Shah
AU  - D'Souza, Alan
TI  - Advertising and promotions : an imc perspective
SN  - 9780070080317
CY  - New Delhi
KW  - advertising and promotions
KW  - Advertising and promotions
KW  - Communication  marketing
KW  - Marketing communication
N1  - Includes index
ER  -