Kruti Shah <br/><br/>
advertising and promotions : an imc perspective 

 - New Delhi  Tata McGraw - Hill  2009 
 - xxx, 987p.   
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and promotions<br/>Advertising and promotions  structure(World)<br/>Communication  marketing<br/>Marketing communication