Lindstrom, Martin <br/><br/>
Brand child : remarkable insights into the minds of today's global kids and their relationships with brands 

 - London  Kogan page  2004 
 - xxviii, 321p.   
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>749444436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Brand name products<br/>Child consumers<br/>Marketing research