TY  - BOOK
AU  - Lindstrom, Martin
AU  - Brown, Millward
TI  - Brand child : remarkable insights into the minds of today's global kids and their relationships with brands
SN  - 749444436
CY  - London
KW  - Advertising
KW  - Brand name products
KW  - Child consumers
KW  - Marketing research
N1  - Includes index
ER  -