TY  - BOOK
AU  - "Yeshin, Tony"
TI  - Integrated marketing communications 1999-2000
SN  - 8176491357
CY  - New Delhi
KW  - Chartered institute of marketing
KW  - communication in marketing
KW  - Marketing communication
KW  - Workbook
N1  - includes index (TA)
ER  -