"Schmitt, Bernd" <br/><br/>
Marketing aesthetics  the strategic management of brands identity and image 

 - New York  Free Press  c1997 
 - "xv,343p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>684826550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Marketing