"Jones, John Philip" <br/><br/>
Whats in a brand  building brand equity through advertising 

 - New Delhi  Tata Mcgraw Hill  c1998 
 - "xxiii,335p. :ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>74632019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management