Gupta, Abhishek <br/><br/>
Advertising management : concepts and cases 

 - New Delhi  Cyber Tech Publications  2009 
 - 264p  
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788178845067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising  India<br/>Advertising and promotion<br/>Advertising management<br/>International advertising -- Techniques<br/>Management  Advertising management