TY  - BOOK
AU  - Gupta, Abhishek
TI  - Advertising management : concepts and cases
SN  - 9788178845067
CY  - New Delhi
KW  - Advertising  India
KW  - Advertising and promotion
KW  - Advertising management
KW  - International advertising -- Techniques
KW  - Management  Advertising management
N1  - Includes bibliographical references and index
ER  -