O'Guinn, Thomas <br/><br/>
Advertising management : with integrated brand promotion 

 - New Delhi  Cengage Learning  2008 
 - 648p:  
<br/><br/> CDBK 3423; Includes index 
<br/><br/><label>ISBN: </label>9788131509128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and brand promotion<br/>Advertising management<br/>Integrated brand promotion  business and society<br/>Management  advertising management<br/>Media planning -- advertising