TY  - BOOK
AU  - O'Guinn, Thomas
AU  - Allen, Chris T
AU  - Semenik, Richard J
TI  - Advertising management : with integrated brand promotion
SN  - 9788131509128
CY  - New Delhi
KW  - Advertising and brand promotion
KW  - Advertising management
KW  - Integrated brand promotion  business and society
KW  - Management  advertising management
KW  - Media planning -- advertising
N1  - CDBK 3423; Includes index
ER  -