"Bird, Drayton" <br/><br/>
Marketing insights and outrages 

 - 1 
 - London  Kogan Page  2000 
 - "xi,260p. : ill. ;23.5cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>749432152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management