Rafinejad, Dariush <br/><br/>
Innovation, product development and commercialization : case studies and key practices for market leadership 

 - New Delhi  Cengage Learning  2006 
 - xxvii, 403p.   
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131509962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global resources management<br/>Marketing management<br/>Product design<br/>Product development<br/>Product development process<br/>Product innovation<br/>Project management  Product development