"Mariotti, John" <br/><br/>
Smart things to know about brands and branding 

 - 1 
 - Mumbai  India Book Distributors  c1999 
 - "x,230p. : ill. ;21cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8173101272 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products