Kaushik Mukerjee <br/><br/>
Product management : text and cases 

 - PHI Learning  New Delhi  2008 
 - xiii, 198p.   
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788120337251 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management<br/>Product development<br/>Product distribution<br/>Product innovation<br/>Product management<br/>Promotion and pricing