TY  - BOOK
AU  - Kaushik Mukerjee
TI  - Product management : text and cases
SN  - 9788120337251
CY  - PHI Learning
KW  - Customer relationship management
KW  - Product development
KW  - Product distribution
KW  - Product innovation
KW  - Product management
KW  - Promotion and pricing
N1  - Includes bibliographical references and index
ER  -