"Peter, Paul J" <br/><br/>
Marketing management  knowledge and skills 

 - 5 
 - Boston  Mcgraw Hill / Irwin  c1998 
 - "xvi,944p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>256226334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management