TY  - BOOK
AU  - Mukesh Chaturvedic
AU  - Aseem Kumar
AU  - Manmohan Rahul
TI  - Managing innovation and new product development : concepts and cases
SN  - 9788120337275
PB  - New Delhi
KW  - Cellular market  India
KW  - Industry  TV Industry
KW  - Innovation
KW  - Innovations management process
KW  - Marketing  Test marketing
KW  - New product development(NPD)
KW  - Product development
KW  - Product launch
N1  - Includes index
ER  -