TY  - BOOK
AU  - Laudon, Kenneth C
AU  - Traver, Carol Guercio
TI  - E-commerce : business, technology, society
SN  - 9788131725412
PB  - Delhi
KW  - E-Commerce
KW  - Electronic commerce
KW  - Marketing communications  E-Commerce
KW  - Online retailing
KW  - Supply chain management  E-Commerce
N1  - Includes bibliographical references and index
ER  -