"De Chernatony, Leslie" <br/><br/>
Creating powerful brands in consumer service and industrial markets 

 - 2 
 - Oxford  Butterworth / Heinemann  1998 
 - "xiii,430p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>750622407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing<br/>Brand name products--Planning