"Trout, Jack" <br/><br/>
Differenciate or die  survival in our era of killer competition 

 - 1 
 - Chennai  East West Books  c2000 
 - "x,236p. : ill. ;22.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8186852468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Marketing management