"Lancaster, Geoff" <br/><br/>
Art of marketing vol 1  introduction to marketing 

 - 1 
 - New Delhi  Crest Publishing House  2001 
 - "ix,290p. : ill. ;25cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8124202192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management