"Berry, Michael A" <br/><br/>
Mastering data mining  the art and science of customer relationship management 

 - 1 
 - New York  John Wiley  2000 
 - "xviii,494p. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>471331236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining