"Peter, Paul J" <br/><br/>
Consumer behavior and marketing strategy 

 - 5 
 - Boston  Irwin/ Mcgraw Hill  1999 
 - "xxv,545p. : ill. ;25cm." 
 - Mcgraw Hill marketing and advertising series .
<br/><br/> "includes notes,glossary,name index and subject index" 
<br/><br/><label>ISBN: </label>256261903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing