"Jones, John Philip" <br/><br/>
Behind powerful brands  from strategy to compaign 

 - New Delhi  Tata Mcgraw Hill  2000 
 - "xii,322p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>74636642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management