"Arens, William F" <br/><br/>
Contemporary advertising 

 - 7 
 - Boston  Irwin/ Mcgraw Hill  c1999 
 - "xxxii,569p. : ill. ;27cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>256262535 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing management