"Cravens, David W" <br/><br/>
Strategic marketing 

 - 6 
 - Boston  Irwin/ Mcgraw Hill  2000 
 - "xvi,752p. : ill. ;" 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>71169415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing