"Hawkins, Del I" <br/><br/>
Consumer behavior  building marketing strategy 

 - 7 
 - Boston  Irwin / Mcgraw Hill  c1998 
 - "xxv,760p. : ill. ;26cm.+1 Floppy(3.5in)" 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>256218951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Consumer behavior--United States--Case studies<br/>Market surveys--United States