TY  - BOOK
AU  - "Hawkins, Del I"
AU  - "Best, Roger J"
AU  - "Coney, Kenneth A"
TI  - Consumer behavior
SN  - 256218951
CY  - Boston
KW  - Consumer behavior--United States
KW  - Consumer behavior--United States--Case studies
KW  - Market surveys--United States
N1  - includes index
ER  -