"Rapp, Stan" <br/><br/>
New maximarketing 

 - 1 
 - New York  Mcgraw Hill  c1996 
 - "xx,330p. : ill. ;22.5cm." 
 - Mcgraw Hill marketing and advertising series .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>007052033X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing<br/>Sales promotion